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Competition heats up in luxury, too.
February 23, 2018
By: Christine Esposito
Editor-in-Chief
According to ecommerce data measurement company One Click Retail, estimated US sales of mass cosmetics on Amazon reached $110 million in 2017, up 45% compared with 2016. According to the One Click Retail’s brand measurement calculations, the top five selling mass cosmetics brands (and their share of total mass cosmetics sales on Amazon.com) were: Maybelline (12%) L'Oréal (11%) Wunderbrow (8%) CoverGirl (5%) Burt's Bees (4%) Top-seller Maybelline slipped No. 1% in...
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